The level of consumer interest in a healthy lifestyle and the quality of food increased in recent years. At the same time, the increase of interest in healthy lifestyle and environmental attitudes lead to consumer’s search for the organic food as an alternative to conventional mass-produced food. These prerequisites prompt organic producers to look for new solutions and bring an increasingly broad range of products, including fruit juices, fruit and vegetables juices, and vegetables juices to the market. The aim of this study was to analyse the assortment of carrot juices from organic and conventional production in Warsaw stores, and to carry out consumer sensory evaluation of selected products. It has been shown that there is a large diversity of carrot juice assortment in the Polish market. The market is strongly dominated by juices from conventional production, which is associated with large scale advertising campaigns. Consumer sensory evaluation of selected organic and conventional juices showed significantly higher sensory notes in terms of taste, smell, colour, texture and overall palatability for conventional products. In order to improve the acceptance and consumption of organic juices, actions aimed at increase of consumer awareness, allowing for a conscious choice of high quality products, are necessary. Moreover, organic producers should improve the sensory quality of their products, which may be reflected in an increase of interest from the buyers’ site.