Global quality of the products, including agricultural machines, is a resultant of many characteristics, part of which are of measurable and another part - of non-measurable nature. This incommensurable character of quality traits makes that objective consideration of the overall product quality assessment is a difficult task. That is why the technique of pairwise evaluation employed in analytic hierarchy process (AHP) studies was used to solve this problem. In addition, the possibilities of the Expert Choice program employed to assist multicriterial decision-making processes in various fields were also presented.