With the increase in the level of knowledge about the ecology, the interest in food from organic farming is increasing in recent years in societies. Eco-products market in Poland is in the early stage of development, and in the literature there are few studies on the distribution of organic products. The purpose of this work was to move closer the reality of sales on the example organically grown fruit. Based on conducted survey, the analysis of the use of individual distribution channels by producers was made. The main problems connected with sale of fruits were presented and the functioning of the producer group was shown, from the point of view of organization members as well. Analysis of questionnaires revealed that one of the main problems identified by the respondents having organic orchards is very limited market for their products. Much of the fruit with the certificate is sold as conventional fruit, due to lack of access to organic processing enterprises and points of sale.